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major milestone unlocked 💯


Mayank and I did something we've been preparing for a very long time.

It wasn't easy.

But we knew it had to be done.

There were tears involved. Mainly me.

Yes, my friend.

We dropped off our only child, our daughter, Manini, at college yesterday. 🫶🏼

Manini was a toddler when we started this business in 2011.

She's been our why.

See, we didn't grow up with generational wealth.

Also, both Mayank and I are estranged from our families, so there's that too.

But we knew we wanted to give her everything we could, including a debt-free start to college and adulthood.

Yesterday, we unlocked that milestone. 🥳

And what made this possible?

A whole "team".

A team made up of ...

You. 💯

That's right.

You made it possible, Reader.

By supporting our business. By reading this email. By engaging with us on social. You know it's true ... every time you engage with a small business owner's content, an impossible dream becomes that much real-er.

Our clients 🙌🏼

By trusting us, over and over again, with their sales, their evergreen funnels, launches, AI consulting, and teams.

By choosing us over ALL the other options to learn how to build strategy-first sales systems and AI teams.

By referring others to us and by sharing our names in rooms we may not be in.

Our peers 🫶🏼

By encouraging and cheering us on even though we may never have met in person. By collaborating with us, brainstorming, and strategizing with us, as we made various pivots and decisions in our business. By thinking of us anytime anyone asked, "Who do you know who can help with course sales/copy/AI?"

Our contractors 🤩

By showing up and treating our business as their own, with integrity and intention. Giving us their best so we could serve at the highest level. Taking work off our plates so we could take time to be present parents to Manini.

Sure, we've built this 7-figure business, and Manini is starting her college life knowing she'll never have to take a loan for her graduate and postgraduate education.

And it didn't happen overnight. (Shared more about our strategies here.)

But it did happen. 🫶🏼

Thank you for making it happen, Reader

Cheering you on.

Prerna Malik

Helping you build a business that's Profitably Yours with AI, strategy and conversion science.

As much as I adore AI, I adore being a human more. So this email? Written by me. At 08:25 AM IST. While waiting to get a text from Manini about her first night in the dorm room! 😂

P.S. Speaking of milestones, here's a fun biz-related one! Excited to be on the incredible Cubicle to CEO podcast, sharing my buyer psychology-based approach to sales and AI. Tune in here.


You're on our list because you either signed up for one of our free resources, found us via a podcast interview or a guest expert masterclass, or are signed up for one of our paid programs. Either way, we're delighted to have you with us and look forward to sharing our AI strategies, copywriting tips and business growth advice as well as affiliate products (marked with an *) with you on a regularish basis. - Mayank and Prerna


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Content Bistro

Write sales pages and emails that create impact and income. Hire AI to help you make more money, save more time. Grow a business on your terms with intentionality and integrity. Our weekly emails share tactical copywriting tips, entrepreneur-friendly AI strategies, intentional growth advice and a behind-the-scenes of how we run our business as a husband-wife duo who lives in India and works with clients like Pat Flynn, Copyhackers, Amy Porterfield, Handle the Heat and HUNDREDS of others!

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