Content Bistro
Write sales pages and emails that create impact and income. Hire AI to help you make more money, save more time. Grow a business on your terms with intentionality and integrity. Our weekly emails share tactical copywriting tips, entrepreneur-friendly AI strategies, intentional growth advice and a behind-the-scenes of how we run our business as a husband-wife duo who lives in India and works with clients like Pat Flynn, Copyhackers, Amy Porterfield, Handle the Heat and HUNDREDS of others!
major milestone unlocked π―
Mayank and I did something we've been preparing for a very long time. It wasn't easy. But we knew it had to be done. There were tears involved. Mainly me. Yes, my friend. We dropped off our only child, our daughter, Manini, at college yesterday. π«ΆπΌ Manini was a toddler when we started this business in 2011. She's been our why. See, we didn't grow up with generational wealth. Also, both Mayank and I are estranged from our families, so there's that too. But we knew we wanted to give her...
planning a September launch?
Launch season is around the corner. Especially if you're an online course creator, September is peak launch season. As a launch strategist and copywriter with 15+ years of experience in 6- and 7-figure launches, I thrive on the adrenaline rush of launching. But not everyone is like me. π In fact, most of our clients bring me on because they swing between finding launches stressful or positively hating them. π€·π»βοΈ So... if you're like them, may I recommend setting up these oft-overlooked...
your invite to the most interesting π event
When you've been in business for as long as we have (circa 2011!), you tend to do a lot of things on repeat. You also say a lot of things on repeat. π―For instance, our Claude Business Accelerator and Claude for Conversions* clients have heard me repeat, ad nauseam, "AI is smart. You're smarter. You're the superior brain!" "AI is awesome. Being a person is awesomer." "Use AI but use it strategically, intentionally, mindfully." Our marketing, copywriting, and messaging clients have heard me...
a sales-happy summer?
For the longest time ever, summer was considered a "slow" season for online businesses. "People are traveling" "No one's at their desks." "Launching in summer means literally no sales." I've been working on launches and evergreen funnels for well over a decade and I used to get this pushback all.the.time. But as we all have realized... the old "rulebook"? No longer in play. ππΌ So, if you're ready to have a sales-happy summer, buckle up. I have 3 strategies you can use right away. Strategy 1:...
π your always-on conversion editor inside Claude
Listen ... If you're using Claude for writing copy or content, you need this. The Copy Quality Guard is your built-in conversion editor that'll run silently each time you ask Claude to write anything for you. It will edit your copy and content for both conversion and readability. AKA strip it of obvious AI tells and optimize it using my proprietary RACES framework. This pre-built, business-ready Skill is taken directly from Claude Business Accelerator (which, by the way, is now OPEN for...
so are launches "hot" again?
The internet is abuzz with Jessie Jean's 1.2 million launch. π₯ Yours truly was one of 5,000 people who joined! And just like that ... launches are back. π€·π»βοΈ It's a little hilarious but it's proof that the next time you hear someone confidently proclaim, "____ is dead" take it with a pinch of well-seasoned salt. When you've been online for as long as I have (18 years and counting) ... you've seen everything die and then come back, repackaged, shiny and new. Blogging? Dead. Brought back by...
in learning mode π§
How do you continue to enjoy a business you've been building and growing for the last 15 years? You learn. Every day. I'm a lifelong student. π― Yep. I've often shared how I was the nerdy one in school. I topped the University in Sociology. Won awards for essays and articles. And being an entrepreneur basically means you've signed up for a lifetime of learning, right? π€·π»βοΈ Most recently ... Mayank and I signed up to learn two very different things: he's learning FB ads from the one-and-only...
the Kit + Claude workflow that's quietly running my email marketing
Hey there, friend! Earlier this month, a handful of creators got beta access to the Kit MCP. Yep, I got the invite. And I haven't stopped using it since. Here's what changed in my workflow in 3 weeks: π§ My broadcast emails now auto-populate a Notion dashboard the second they send (open rates, click rates, themes, and notes on whether to repurpose). I no longer hunt for "that one email that worked really well." π°Our launch debrief for Claude Business Accelerator? Done in 15 minutes instead of...
debriefing our latest sold out launch
Earlier this month, we opened doors to the first Claude Business Accelerator cohort. 55 spots. We sold out. π₯³ Thank YOU for making that happen and choosing to join us in Claude Business Accelerator, friend. This was our 2nd sold out launch this year. The first was Claude for Conversions in March. Also 55 spots. Also sold out in days. ππΌ And here's the common thread for both of them, aside from the fact that they are Claude-focused: Both programs have a very clear outcome. The offer is...
our 2025 financial year debrief π
I'm a nerd for year-end recaps, and looking at the votes from our last email, it looks like you love it too! For context: Our financial year ends on March 31st, not December 31st. I did a more holistic 2025 year in review earlier this year, and you'll see in that that we mentioned revenue being the same. That's because that's true for the calendar year. Not a financial year. I know. Sorry if that's confusing. Anyhoo ... This is Part 1 where I'll share what worked for us this year from a...
Write sales pages and emails that create impact and income. Hire AI to help you make more money, save more time. Grow a business on your terms with intentionality and integrity. Our weekly emails share tactical copywriting tips, entrepreneur-friendly AI strategies, intentional growth advice and a behind-the-scenes of how we run our business as a husband-wife duo who lives in India and works with clients like Pat Flynn, Copyhackers, Amy Porterfield, Handle the Heat and HUNDREDS of others!