Content Bistro
Write sales pages and emails that create impact and income. Hire AI to help you make more money, save more time. Grow a business on your terms with intentionality and integrity. Our weekly emails share tactical copywriting tips, entrepreneur-friendly AI strategies, intentional growth advice and a behind-the-scenes of how we run our business as a husband-wife duo who lives in India and works with clients like Pat Flynn, Copyhackers, Amy Porterfield, Handle the Heat and HUNDREDS of others!
our 2025 financial year debrief 🎁
I'm a nerd for year-end recaps, and looking at the votes from our last email, it looks like you love it too! For context: Our financial year ends on March 31st, not December 31st. I did a more holistic 2025 year in review earlier this year, and you'll see in that that we mentioned revenue being the same. That's because that's true for the calendar year. Not a financial year. I know. Sorry if that's confusing. Anyhoo ... This is Part 1 where I'll share what worked for us this year from a...
kicking off April with an armful of gifts 🎁
It's no secret. I love using AI. But I love being a human more. We've been building AI business solutions for clients since early 2023. It's a big part of our business. But an equally big part is setting up our clients to use those AI solutions so they actually SOLVE a problem. One of the first things I always do is build their Business Intelligence Library. Sometimes that means we go a step further back and start by building their messaging and their brand voice. ONLY when you have the right...
don't save that prompt (yet) ❌
This may make me unpopular, but here we go ... ALL those ChatGPT prompts you've saved? Pointless*. ALL those reels on spotting AI tells? Great for engagement. But they do nothing for your business or your writing skills. 🔥 ALL those shiny all-in-one AI tools? Nice to start with, but not scaleworthy. Why? Because your AI team needs a foundation. 💯 It needs to be trained. It needs context. ESPECIALLY if, like our clients, you want to use AI to increase sales, reduce busywork, and free up your...
5 email marketing strategies for you
I'm in the middle of multiple LIVE launches and evergreen funnels for our Growth Unbottled retainer clients, and it's the perfect testing ground for email strategies. 🙌🏼 If you've ever worked with me ... you know I'm eternally curious and forever experimenting. Because like I've banged on for a while ... what worked in 2020 isn't working for the most part. 🤷🏻♀️ So, here are 5 quick-win strategies for you to test out in your next email: 1.Build LIVE webinar show up engagement with Polls If you...
going against the grain
One of my favorite spaces to spend time online is our AI Conversion Suite community. It's cozy and intimate. Not huge and overwhelming. And every entrepreneur in there is curious, committed, and has an experimental, testing attitude. Because yes, AI is everywhere. Yes, AI use can feel confusing and even conflicting. 🤷🏻♀️ BUT At the end of the day, as business owners, we still are the strategists and CEOs. We decide what we hire out and what we hold on to. Case in point: Erin Trafford, one of...
college
Our daughter, Manini, is in full-blown college admissions mode. She's already gotten two offers, including one with a scholarship. University of Sydney and University of Melbourne! SO stoked for her. She's still waiting to hear from her top choice. And while the mom in me is celebrating our gorgeous daughter, the launch strategist in me is making notes. Because we can steal these "sales strategies" from college admissions for our own online course enrollments: Run “campus tours” throughout...
"are courses dead?"
Earlier this month, two industry leaders announced big shifts in their businesses. The one that I got asked about the most is Amy Porterfield's decision to retire Digital Course Academy. 👀 Not only is Amy a former client, but she's also been at the forefront of helping businesses create and sell courses for years now. Considering that the majority of our clients are course creators, this was a question I expected. 🤷🏻♀️ Short answer: They're not dead. Longish answer: They're not the same...
a peek at our 2026 plans 👀
In my email to you earlier this week, I shared our 2025 year in review. And now I’m excited to reveal our 2026 plans. 🥁 Starting with our theme for the year … Our theme is compounding creativity, connection, cashflow. We spent 2025 laying the foundations for our rebrand and for our expanded suite of services. 2026 is about compounding those efforts for creativity, connection, and conversions. 📝 2026 is about leaning into creativity because the more I work with AI, the more I adore analog...
2025 year in review
I’m writing this in the early hours of a cold January morning, bundled up in a snuggly robe I got as a gift from Mayank and Manini on Christmas, and watching my oudh-scented candle dance a wild dance, casting creative shadowy shapes on the wall. It’s glorious. It’s cozy. It’s the perfect setting for what I’m about to share with you — our 2025 review. 👏🏼 2025 started like my 5 AM mornings do - slow and quiet. Not scary quiet, but comforting quiet. The kind that reminds you that you’ve seen...
Laura Belgray said THIS 🤯
"This Skeptic Buyer Bot is so smart" - the Laura Belgray "OMG genius" - also Laura Belgray "This is free?!! It feels like we're ripping you off." - Grace Fortune This 👆🏼 is only a handful of reactions that my brand-new (and yes, free!) Skeptic Buyer Bot got when I demo'd it at AI Sessions. In fact ... Yemi Pelumi generously shared her experience about my session over on LinkedIn as well. 🥹 And since Wednesday, when I first shared it with this audience, it's already been used 40+ times! 🙌🏼 The...
Write sales pages and emails that create impact and income. Hire AI to help you make more money, save more time. Grow a business on your terms with intentionality and integrity. Our weekly emails share tactical copywriting tips, entrepreneur-friendly AI strategies, intentional growth advice and a behind-the-scenes of how we run our business as a husband-wife duo who lives in India and works with clients like Pat Flynn, Copyhackers, Amy Porterfield, Handle the Heat and HUNDREDS of others!