Write sales pages and emails that create impact and income. Hire AI to help you make more money, save more time. Grow a business on your terms with intentionality and integrity. Our weekly emails share tactical copywriting tips, entrepreneur-friendly AI strategies, intentional growth advice and a behind-the-scenes of how we run our business as a husband-wife duo who lives in India and works with clients like Pat Flynn, Copyhackers, Amy Porterfield, Handle the Heat and HUNDREDS of others!
going against the grain
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One of my favorite spaces to spend time online is our AI Conversion Suite community. It's cozy and intimate. Not huge and overwhelming. And every entrepreneur in there is curious, committed, and has an experimental, testing attitude. Because yes, AI is everywhere. Yes, AI use can feel confusing and even conflicting. 🤷🏻♀️ BUT At the end of the day, as business owners, we still are the strategists and CEOs. We decide what we hire out and what we hold on to. Case in point: Erin Trafford, one of our AI Conversion Suite strategists, not only built her "opt-in" using the different AI workflows in AI Conversion Suite, but also made the executive decision to "ungate" it. Yep. Goes against the grain, doesn't it? 👀 I mean ... opt-in but not really? Why? She has her reasons that she shares here. THAT is what being a strategy-first, sales-focused CEO looks like. You don't just toe the line because that's how it's always been done. You don't just "use AI" because it's the cool thing to do. You adopt an attitude of experimentation and testing. You approach AI (and honestly, all tech and strategy) with curiosity. You make decisions based on what you believe is best for business. You know how to critically and carefully evaluate what you get from AI. Replace "AI" with anything else, and it's still the same. 💯 Launches? Experiment and test. Evergreen funnels? Get curious about driving conversions. Yes, things are shifting, and the landscape doesn't look the same. But some fundamentals still matter. 👀 Including your ability to outthink AI because you, at the end of the day, are the superior brain, my friend. AI is faster, sure. 🤷🏻♀️ But you? You're more intuitive, empathetic, connected, curious.🧠 Use those superpowers for good. Here are a few ideas:🤖 Don't just "use" AI. Hire it to do a specific job. Train it appropriately. This is the foundation we start with inside AI Conversion Suite. (Peek at the details here because you can't sign up right now. Enrollment will open at the end of March.) 💰Planning a launch? Experiment with adding more connection to it. I've always preached that connections drive conversions, and this is truer now than ever before. What can you do that feels unscalable but will help your audience trust you more? 🎟️ Have an evergreen funnel that isn't performing? Get curious about drop-offs, non-buyers, and your sales mechanism. Your offer may still be solid, but you may be losing your audience to noise, boredom, and predictability. Interestingly ... you can "hire" AI to do all of this -- provide customized (previously unscalable) solutions that reflect your expertise, understand what's throttling your sales, design a non-buyer survey to understand what's missing, run deep, buyer psych audits that go way beyond "This headline can be stronger." Let me reassure you, my friend ... people are still buying. Sales are happening. They're just not happening the way they used to. 🤷🏻♀️ And AI is an exceptional tool for you to use so you can unclog growth channels and get curious about driving conversions without compromising on your connection with your audience. On that note ... two things: There will be limited spots because it's highly hands-on, and you'll get loads of 1:1 support. There will be a 12-month payment plan, AND we'll have a "hire a trained AI team" option as well for anyone who doesn't want to learn how to build AI assistants and agents. Interested? Click here to be added to the waitlist. Yes, you'll get first dibs and the best price. Thing 2: Mayank and I are dabbling with the idea of offering a done-for-you, custom-built AI marketing team service where we not only identify which team members you need, but we also build AND train them for you. This is for you if you're a founder, have a small team, and have been using AI but seem to start from scratch every time, struggle to get exceptional outputs, or are unsure about using AI in a way that's aligned with your business goals. Most importantly, this is for you if you want to use AI but don't want to spend time building and training AI team members. This will be a 5-figure investment (with payment plans). 3 spots open. Curious? Tap 'reply' to chat more about this. Cheering you on, P.S. Missed our earlier emails this month? Here's a quick roundup of some of the most popular ones: Are courses really, truly dead? What I stole from our daughter's college tours
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Content Bistro
Write sales pages and emails that create impact and income. Hire AI to help you make more money, save more time. Grow a business on your terms with intentionality and integrity. Our weekly emails share tactical copywriting tips, entrepreneur-friendly AI strategies, intentional growth advice and a behind-the-scenes of how we run our business as a husband-wife duo who lives in India and works with clients like Pat Flynn, Copyhackers, Amy Porterfield, Handle the Heat and HUNDREDS of others!