college

Our daughter, Manini, is in full-blown college admissions mode.

She's already gotten two offers, including one with a scholarship. University of Sydney and University of Melbourne! SO stoked for her.

She's still waiting to hear from her top choice.

And while the mom in me is celebrating our gorgeous daughter, the launch strategist in me is making notes.

Because we can steal these "sales strategies" from college admissions for our own online course enrollments:

Run “campus tours” throughout the year.

Universities don’t just show prospective students around during application season. Sure, they may have a "tour season", but most universities have options open year-round.

They run tours, both in-person and virtual, constantly, creating multiple touchpoints that build familiarity and trust before anyone commits.

Translation for your business: Don’t wait until your cart opens to give people a glimpse inside.

Run free workshops, host office hours, and share behind-the-scenes content.

Invite your prospects into your world without the pressure of selling to them. A campus tour isn't meant for you to sign up on the spot. It's supposed to prime your brain. Use low-lift events to do that for your audience. 💯

Offer smaller, experiential programs first.

Our daughter attended a summer psychology program at one of her top-choice universities.

Two weeks later, it became her first choice.

Why? She got to try before committing to four years.

The university gave them the FULL experience, bite-sized. 🙌🏼

They stayed in the dorms, had exceptional faculty and lectures, a fabulous student-led talent event she participated in (she plays the guitar and sings), and she met students who were studying there and got first-hand feedback.

It was the whole "university" experience in a weeklong container.

Your version: Create a low-ticket offer, a workshop, or a mini-course that gives people a taste of your methodology. Let them experience results before asking for the big commitment.

For way too long, mini-courses meant spineless, sloppy offers, that were supposed to be free but were tacked on with a price tag. Sorry, harsh but true. Flip that script. 🔥

Stop treating “not yet” as never

Colleges don’t give up after early admissions.

They have early decision, regular decision, waitlists, and rolling admissions because they know timing matters. 💯

Most course creators? One launch, one deadline, then radio silence with people who didn't buy. Until the next launch rolls around.

Here’s a better way: I've talked about this often, but your non-buyers are your not-yet buyers.

A quick-win strategy to test is to segment your launch into waves.

Early access for your warm list.

A main launch for your full audience.

An objection-specific launch for fence-sitters who need a little more time. AND then ...

A nurtured-for-sales newsletter cadence for those who chose to sit out the full wave.

The beauty is you don't need tons of emails for this. You can repurpose and use conditional messaging.

The college admissions process isn’t perfect, but they’ve figured out how to enroll thousands of students without relying on a single high-pressure launch event.

You can too, my friend. 🫶🏼

If you liked these, I hope you're following us on Instagram. Remember to click the little "bell" icon so I'll be doing a multi-part (I'm up to 5 right now) series on launch strategies to lean on in 2026.

Each bite-sized episode will be tactical, quick to test, and will help you build a new launch playbook. Because the old one worked well until it didn't, right? 🤷🏻‍♀️

Right.

Cheering you on,

Prerna Malik

Helping you build a business that's Profitably Yours with sales strategy, conversion copywriting, buyer psychology, and AI

P.S. Planning a LIVE launch or evergreen funnel this year?

Worried your 2025 strategies may not cut it with conversions this year? Want strategies that help you slice through the slop and speak to your best-fit leads and prospects? Thinking about adding AI but worried it'll impact experience and trust? Let's chat, my friend.

We're booking projects for messaging, strategy, AI integration, and full-stack copywriting for April-May 2026.

You're on our list because you either signed up for one of our free resources, found us via a podcast interview or a guest expert masterclass, or are signed up for one of our paid programs. Either way, we're delighted to have you with us and look forward to sharing our AI strategies, copywriting tips and business growth advice as well as affiliate products (marked with an *) with you on a regularish basis. - Mayank and Prerna

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