Write sales pages and emails that create impact and income. Hire AI to help you make more money, save more time. Grow a business on your terms with intentionality and integrity. Our weekly emails share tactical copywriting tips, entrepreneur-friendly AI strategies, intentional growth advice and a behind-the-scenes of how we run our business as a husband-wife duo who lives in India and works with clients like Pat Flynn, Copyhackers, Amy Porterfield, Handle the Heat and HUNDREDS of others!
"are courses dead?"
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Earlier this month, two industry leaders announced big shifts in their businesses. The one that I got asked about the most is Amy Porterfield's decision to retire Digital Course Academy. 👀 Not only is Amy a former client, but she's also been at the forefront of helping businesses create and sell courses for years now. Considering that the majority of our clients are course creators, this was a question I expected. 🤷🏻♀️ Short answer: They're not dead. Longish answer: They're not the same either. 👇🏼 Case(s) in point: 1️⃣ One of our Growth Unbottled retainer clients recently wrapped up their LIVE launch. They TRIPLED their enrollment goal. We were aiming for 20 people. We've closed with over 60! 🥳 BUT did we launch this as an online course with a webinar? Nope. 🤯 We launched it as an immersion with a virtual retreat followed by a challenge. We opened enrollment only to those who signed up for these "events" and closed it when the events concluded. The whole "launch" was intentional and high-touch and spanned December AND January! 🔥 2️⃣ Another client has TWO evergreen funnels running, and the high-ticket funnel is converting at 2%, while the lower-ticket feeder funnel is converting at 4.3%. 👏🏼 The high-ticket is "traditional evergreen" in the sense that it does have a webinar as the opt-in, but instead of the whole song-and-dance about signing up, choosing a time, then sending show-up emails, etc, we play the webinar on the "thank you page," which is also the sales page. The email sequence is highly personalized, using behavior-based segmentation and targeted pitches. Not only that ... 3️⃣ One of our Intentionally Profitable clients launched a brand-new, 12-week program at the $1500 price point and enrolled 21 people. 🙌🏼 And no, there were no ads involved. When we helped him create that program, we did so with an understanding of what his audience wanted and needed most. They didn't want a pre-recorded course, so we gave them live sessions. Is that the most convenient or most scalable? Probably not. Was it the most viable and profitable? You bet! 4️⃣ Our AI Conversion Suite, which we successfully launched a Founder's round for, began prelaunch almost 4-5 weeks before the cart opened. The webinar format I used was unlike any other webinar I've done or even scripted. it flipped the traditional "share the what, sell the how" on its head! It was deeply informative and gave away so many strategies that I've had people tell me I should have charged for it, and we even had a fun quiz with prizes, including 1:1 sessions with me at the end! ALL of this to say, my friend, courses are STILL selling.What's not selling is a strategy that's boring and belongs in 2019. Whether it's your sales strategy, your messaging, or your offer, being intentional about every touchpoint is what will set those who see sales flow in apart from those who'll see "courses die." With discernment levels rising and trust levels sinking, it's up to us to think carefully about how we want to show up, pitch, serve, and sell. AI has made it easier than ever for anyone to not only create a course but also try and sell it. Simply dropping a custom GPT into a course isn't going to make it "different" or "better."🤷🏻♀️ As much as I love AI and believe in its capabilities, I also know that our superpower is to think about how we can serve our audiences in the best way possible while building a business that lights us up. You and I need to rethink our launch mechanisms. Our messaging needs to be both relevant and refined. We need to take a hard look at the emails in a sales sequence. Our deployment of AI in courses must lean on customer experience We should focus on optimizing our offers to make them exceptional. So, no. Courses are not dead. ❌ People still want to learn. Launches are converting, and funnels are working. Your job (and mine) is to put on our critical thinking hats and ask: If what we're doing isn't working, what should we change? How can we give our audience what they want and need without falling into the same patterns that are now ineffective? Our job is not to rush into making sweeping assumptions based on the moves of a handful of business owners. With that, I'm dabbling with the idea of doing an Instagram series on sales strategies for 2026. Interested? Vote below ⬇️
Cheering you on, P.S. Planning a LIVE launch or evergreen funnel this year? Worried your 2025 strategies may not cut it with conversions this year? Want strategies that help you slice through the slop and speak to your best-fit leads and prospects? Thinking about adding AI but worried it'll impact experience and trust? Let's chat, my friend. We're booking messaging, strategy, AI integration, and full-stack copywriting projects for April-May 2026.
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Content Bistro
Write sales pages and emails that create impact and income. Hire AI to help you make more money, save more time. Grow a business on your terms with intentionality and integrity. Our weekly emails share tactical copywriting tips, entrepreneur-friendly AI strategies, intentional growth advice and a behind-the-scenes of how we run our business as a husband-wife duo who lives in India and works with clients like Pat Flynn, Copyhackers, Amy Porterfield, Handle the Heat and HUNDREDS of others!