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For the longest time ever, summer was considered a "slow" season for online businesses.
"People are traveling"
"No one's at their desks."
"Launching in summer means literally no sales."
I've been working on launches and evergreen funnels for well over a decade and I used to get this pushback all.the.time.
But as we all have realized... the old "rulebook"? No longer in play. 🙌🏼
So, if you're ready to have a sales-happy summer, buckle up.
I have 3 strategies you can use right away.
Strategy 1: Pre-sell that offer you've been thinking about.
We've tested and used this strategy MULTIPLE times, including most recently with Claude Business Accelerator.
We think of an offer, pre-sell it, keep a minimum viable number in mind, and the moment we hit that number ... we move into creation mode.
Jessi Jean has done it on a much bigger scale with her Yap Challenge.
I joined in the first round and can confirm she is literally building it on a daily basis.
(Also? Since I'm doing more yapping now 😂... I shared million-dollar launch lessons from her launch here.)
Point being?
Don't overthink an offer. Put it out there. See what happens. 💰
Strategy 2: Use AI as an Accelerant. Not an Annoyance.
If you're using AI but it isn't saving you time or helping you get to market faster ... it's a distraction, an annoyance.
AI, like everything else in your business, must earn its place.
Use it to create that webinar in hours, not weeks.
Use it to optimize positioning so it's rock solid instead of wishy-washy.
The entrepreneurs in Claude for Conversions and Claude Business Accelerator are doing exactly that.
Building an opt-in funnel from idea to fully deployed? Done in hours.
Creating new offers and testing them out? No sweat!
Sales pages and positioning pivots? Easy-breezy!
Use AI intentionally this summer to help you drive those sales. 💯
(In fact, did you know that in Claude Business Accelerator, we have a Flash Sale Strategist to help you run profitable flash sales that are a perfect summer-sales-strategy and a Client Growth Strategist Skill that helps you identify referrals and repeat revenue opportunities?!)
Strategy 3: Focus on Existing Customers and Not-Yet Buyers
If you've known me for a while, you know I'm a huge believer in repeat projects from existing clients and converting your not-yet buyers into buyers.
Yes, acquire new audiences and leads.
But don't forget those who've invested with you or have been interested in what you have to offer.
Here are a few resources to help:
Customer retention strategies to increase lifetime value
Zero-funnel strategies to increase course sales.
Customer-focused urgency for conversions
Question for you, my friend: How will you be increasing sales this summer? Planning a launch? Evergreening an offer? Share with me!
Cheering you on,
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Prerna Malik
Helping you build a business that's Profitably Yours with sales strategy, conversion copywriting, buyer psychology, and AI
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P.S. Reader, Mayank and I are heading to Thailand later this July.
But before we do, we'll be opening up invites to work 2:1 with us in a small group (15 people max) 6-month business growth mastermind. We're talking pricing, positioning, packages, products, profit power moves.
Everything you need to give your business the intentional growth it needs. FASTER!
Strategically led by us and accelerated by AI. First invites will go out to our Accelerator clients and a small waitlist. If you're curious about it ... click here to be the first to know about it.
As much as I adore AI, I adore writing more. Which is why this email, typos and all (like all our emails), was typed furiously by me on my trusty MacBook Air M4 at 6 AM today, right after I came back from my walk.
You're on our list because you either signed up for one of our free resources, found us via a podcast interview or a guest expert masterclass, or are signed up for one of our paid programs. Either way, we're delighted to have you with us and look forward to sharing our AI strategies, copywriting tips and business growth advice as well as affiliate products (marked with an *) with you on a regularish basis. - Mayank and Prerna |
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