5 email marketing strategies for you

I'm in the middle of multiple LIVE launches and evergreen funnels for our Growth Unbottled retainer clients, and it's the perfect testing ground for email strategies. 🙌🏼

If you've ever worked with me ... you know I'm eternally curious and forever experimenting.

Because like I've banged on for a while ... what worked in 2020 isn't working for the most part. 🤷🏻‍♀️

So, here are 5 quick-win strategies for you to test out in your next email:

1.Build LIVE webinar show up engagement with Polls

If you use Kit (like our clients and we do!), use polls.

They're a fabulously easy way to engage your webinar audience, gather early feedback, and segment them, too. 👏🏼

If you don't have access to polls, use a simple single-question survey and embed it into your emails.

2. Use video in your emails

MOST of my clients know this by now, but I will make them record a personal message and use it in their email sequence. 😆

Reason? Trust building, relationship strengthening, and adding a personal touch. Bonus points for using a quirky thumbnail when linking.

3. Test short emails.

Single-line emails. 27-word emails. I've done it all, and they all work wonderfully for encouraging click-throughs and conversions.

These work especially well towards cart close AND for high-intent prospects. 👀

4. Encourage people to reply and incentivise the reply. Make it worth their time.

For instance, "Reply to this email with your biggest sales-related challenge, and I’ll send you a Social Proof Strategist AI Assistant who'll help you gather, organize, and optimize your testimonials so you can use social proof strategically to increase conversions."

(I'm serious. Reply and I'll do this.)

5. Behavior-based sequences are still going strong. These are segment-specific sequences that kick in when a behavior is met, like completing a certain course, so you can invite them to join your mastermind.

Speaking of which ...

BONUS 5.5 tip: Segment your audience. I’ve said this multiple times before, but now more than ever, we need to strengthen trust by sending only emails that matter to our audience. Segment them before you launch.

How?

📋 Build a waitlist. Speaking of which, click here to be added to the waitlist for AI Conversion Suite, opening up at the end of March 2026. You'll get first dibs and the best bonuses and pricing.

💰Run a non-buyer-only flash sale. Grab Flash Sale Autopilot to accelerate that process.

👩🏻‍💻Host a webinar for non-webinar registrants.

The list goes on!

Alright ... I'm heading out for the day but if you have any questions about these ... tap the 'reply' button to ask away. I'll reply once I'm back at my desk on Monday, though.

And if you're looking for done-for-you support with your LIVE launch or evergreen funnel, fill out this short form, and we can book time to chat.

We're booking copywriting and funnel strategy projects for April-May 2026.

Cheering you on,

Prerna Malik

Helping you build a business that's Profitably Yours with sales strategy, conversion copywriting, buyer psychology, and AI

You're on our list because you either signed up for one of our free resources, found us via a podcast interview or a guest expert masterclass, or are signed up for one of our paid programs. Either way, we're delighted to have you with us and look forward to sharing our AI strategies, copywriting tips and business growth advice as well as affiliate products (marked with an *) with you on a regularish basis. - Mayank and Prerna

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